3 minute read

Why Your Property Might Still Be Sitting on the Market – And How to Fix It

It’s been a busy spring in the rental market, but if your property is still sitting empty, you’re not alone—and you’re definitely not without options.

At VA, we’ve been speaking to a number of landlords whose rentals have had fewer viewings than expected. And here’s what 

we’ve observed from the front line:

1. The “super premium” pricing wave has cooled off

Rents are still strong—let’s not panic. We’re not seeing rents drop across the board, but that super premium uplift many landlords enjoyed last year has flattened. That means the properties still priced for 2023’s peak market are starting to get left behind.

What’s moving now?

Well-presented, well-priced homes. In some cases, just £50–£100 less a month is enough to drive 5–10 tenant enquiries within 48 hours.

2. Price isn’t everything—but value is

Let’s be honest. If your property isn’t freshly cleaned, if maintenance has been delayed, or if the photos don’t reflect the real space, tenants will scroll past. In today’s market, they have choice. And they’re willing to pay—if what’s on offer looks worth it.

Take a step back and review:

• Is the property genuinely spotless and neutral?

• Have all repairs been sorted, including cosmetic ones?

• Are the photos giving tenants a reason to book a viewing?

3. Incentives are back—and they work

If you don’t want to lower your asking rent, consider small but attractive incentives:

• A discounted first month

• Flexible move-in dates

• Or even our 0% deposit tenancy option—ideal for working tenants who can pay rent but are struggling with upfront costs.

These options can ease the cashflow pressures tenants are facing and make your property more competitive.

What to Do Next

If your rental’s been on the market for more than 2–3 weeks with little interest, let’s review. You don’t always need a drastic price change. Sometimes it’s just about tweaking your positioning.

Want to get personalised feedback?
Book a quick call with me and let’s make sure your property is set up to perform. 

Or if you’re considering selling due to performance, let’s talk about that too—we’re helping several landlords review their portfolios this spring.

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