Is the Winter Slowdown Really a Thing?
3 minute read
Should You Sell in 2025 or Hold for Better Returns?
If you’ve been watching the property market over the past year, you’ll know it’s been a mixed bag - some areas are still achieving great results, while others are feeling the pinch from slower rental growth and cautious buyers.
So, the question for many landlords right now is: should you sell, or hold on a little longer?
Let’s break it down.
The Market Picture Right Now
According to the latest ONS data, property prices are up slightly year-on-year - steady but not booming. The rental market, meanwhile, is cooling, with rents rising more slowly than they were in 2024.
What this means for you as a landlord or investor is that the days of easy double-digit growth are behind us (for now). Returns are more about smart strategy than market luck.
When It Might Make Sense to Sell
If your property’s yield has been dropping or your tenants are moving on soon, it could be the perfect time to review your position. Properties that need updating or are in slower-growth areas may perform better if reinvested elsewhere - particularly in Luton and the surrounding towns, where demand from first-time buyers remains strong.
And if you’re managing multiple properties, selling one to reinvest or clear debt can sometimes strengthen your overall portfolio.
When Holding Could Be Wiser
If you’ve got good tenants, reliable rent, and a well-performing mortgage rate, holding may still deliver solid long-term results - especially as buyer confidence gradually improves. The key is keeping an eye on your figures: rental yield, net profit after costs, and the local demand trends.
My Advice? Review Before You Decide
Whether you’re thinking of selling, holding, or reinvesting, the best move starts with clarity.
Let’s take a quick look at your portfolio together - I can walk you through what your property is worth right now and how it’s performing in today’s market.
Book a free call with me here to discuss your options and get a clear strategy for 2025.
What To Do Next
If you’re wondering how much your property could sell for in the current market, now’s a great time to get a FREE valuation with our team.
It’s quick, no-obligation, and gives you a clear idea of your next step.
Best wishes,
Venessa Afonja
Director, VA Sales & Lettings
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